Solutions

Case Histories

For over 30 years, the country’s largest in-store advertising company has used GfK Audits & Surveys to measure the effect on the retail sales of their advertisers’ products.
A leading packaged-goods company used GfK Audits & Surveys’ LocationScan™ service to determine the sales and return-on-investment of products sold at checkouts and other in-store locations based on actual retail sales.
Major credit card companies use GfK Audits & Surveys’ National Retail Census to determine the number and type of retailers that accept their cards and display decals and POP materials.
The major manufacturers of Pet Food, Jewelry, Do-It-Yourself products , etc., are benefiting from GfK Audits & Surveys’ unique ability to continuously track sales in Pet Shops, Farm/Feed Dealers, Veterinarians, Jewelry Stores, etc.
A global candy marketer has successfully measured its introduction of a new brand targeted specifically to the Hispanic market through GfK Audits & Surveys’ Hispanic Small Food Store Sales Index.
A worldwide credit card company sponsored a large-scale Customer Experience Study to quantify the retailers that not only accept their card, but also make it apparent to consumers that they “prefer” their card over competitors’. Over 100,000 outlets were personally visited in an eight week period.

A marketer of professional Beauty Salon products wanted a complete description of all Beauty Salons in specific U.S. cities in order to identify cross-selling opportunities. GfK Audits & Surveys developed a multi-modal program to conduct a complete census of Salons and Spas in those markets. The methodology consisted of telephone, mail and in-person visits.