Global Services
GfK Audits & Surveys is part of the Retail and Technology group of GfK AG, which has full service offices conducting retail measurements in 64 countries. This vast international network, plus Audits & Surveys’ many years of experience in conducting multi-country studies for global clients, puts us in a unique position to provide accurate, consistent and complete coverage in Europe, Asia, Latin America and North America.
We have developed representative sample bases of all types of retailers around the world. This allows us to provide programs which are representative in each country and are accurately projected to the retail universe of each country. With this capability, we have been providing clients with both continuous and ad-hoc studies around the world with great consistency and with the local knowledge that makes meaningful interpretation possible.
Some of the areas on which we are providing multi-country services are:
- Consumer Electronics
- Information Technology
- Telephone Products
- Pet Food and Pet Products
- Credit Card Acceptance
- Writing Instruments
- Optical Products
- Mobile Content
- Others
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