Sales Force Evaluation
Your sales force represents your company and provides the day-to-day contact with the retailers through which your products are sold. Do you know:
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 How effective they are in obtaining shelf space, additional facings, display presence and marketing materials at retail?
- Are they getting your message through to the customer’s point of contact, the salespeople?
- Are they educating the retailer about your product?
- Is the retailer recommending your product?
- Is the retailer cross-selling your other products?
- Are your demonstration models functional and in good working condition?
- How effective is your sales force compared to your competitors?
- How often does your sales force call upon the retailer?
- How does the retailer rate your sales force representative?
GfK Audits & Surveys can measure the effectiveness of your retail programs and sales force by designing a customized study which will allow for measurements and comparisons against your company standards and objectives, regional performance, individual sales force groups, even down to the individual store level.
Benefits of GfK Audits & Surveys
No other research partner can offer you a greater combination of experience, talent and capability. GfK Audits & Surveys provides
- Proficiency in study design and sampling
- Capacity to handle any and all data collection methodologies
- Ability to gain and maintain retailer cooperation
- Facility to collect and process data
- Vast network of trained field personnel
- Superior analytic abilities to deliver insights, not just reporting
- Consummate reputation for superior quality research
- Affordability
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