Retailer Interviews: Trade Sentiment Studies
 Before the consumer can buy your product the retailer must decide to sell it and how to position it in his store. GfK Audits & Surveys can help you determine what critical participants in your distribution channel think about:
- Your product
- Your company
- Your category
- Your advertising and promotions to the consumer and trade
- Your trade policies
- Future products and those of your competitors
Whether it is at the store level, headquarters or elsewhere in the distribution chain, GfK Audits & Surveys can get you the answers you need through our well planned and executed trade sentiment surveys.
Methodology
GfK Audits & Surveys uses a variety of interviewing methodologies to contact and conduct surveys with retailers, distributors, merchandising managers, buyers, etc.:
- In-person
- Telephone
- Mail
- Online
- Focus groups
Measurements Customized to Your Needs
Your GfK Audits & Surveys Account Team will custom design a study to answer your questions and help provide insight into your business challenges.
- Monitor key industry attitudes, perceptions, sentiments and behaviors
- Overall attitudes toward the category and manufacturers
- Awareness and attitude of your trade promotions and communications
- Gauge recent performance and opinions regarding the current and anticipated sales and inventory trends for the category
- Determine cross-selling opportunities
- Intent to purchase
- Store traffic
- Distribution channels used
- Contribution of product types to overall category performance
- Brands and services offered
- Customer and employee demographics
Reporting Examples
Expectations for Category $ Sales % Change for 2006 vs. Prior Years
Method Used Most Often to Purchase Products
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