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National Retail Census of Product Distribution
The National Retail Census is the only service of its kind, providing updated measurements of product distribution in all types of retail and service outlets. It is the largest and most complete source of reliable information on the number and kinds of stores in the country selling various product categories and specific brands. The National Retail Census provides manufacturers with the most accurate measurement of their product penetration and that of their competitors in every type of retail outlet carrying their product category.
Scope
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 Conducted annually since its inception in 1953
- Based on a national probability sample of approximately 30,000 outlets of all kinds throughout the country in more than 500 different geographic areas
- Each census tract is completely canvassed to ensure that every retail and service establishment is personally visited
- Study is conducted by personal store visits making GfK Audits & Surveys’ Retail Census the largest annual product availability measurement in the nation
Service Features
- Total number of retail stores and service outlets by type in the U.S.
- Number of retail stores selling a product category
- Percent distribution for each brand in a product category
- Product distribution by size, type, flavor or other identifying characteristics
- Quality of distribution (the percent of the category’s volume) for each outlet type selling each brand
Unique Program Benefits
- Assess category and brand potential across all meaningful channels of trade
- Determine competitive strengths and weakness by channel and by region
- Measure trade channels where no other reliable source is available
- Allocate sales force and other resources to channels based on measured results not “guesstimates”
- Provide a real-world basis for business and strategic planning
- Substantial database available to measure changes in retail environment over time
Geographic Breakdown
- Total United States
- U.S. Census divisions or regions customized to your specifications
Deliverables
- Reports are delivered electronically in tabular and graphic formats.
- An Executive Summary and Report of Detailed Findings are provided
- A full analysis of results is prepared and presented, in person, to your management team by an experienced GfK Audits & Surveys Account Executive
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Category “X” Carriers = 459,500 Outlets
(16.1% of Total Outlets)
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Some of the Outlet Types Reported:
Automotive Retail and Service
Auto Repair
Auto Supply
Car Dealers (New and Used)
Gasoline Stations
Tire Dealers
Eating and Drinking
Bars and Taverns
Restaurants by Type
Fast Food/QSR
Coffee Bars/Shops
Retail Food and Drug
Convenience
(Traditional & Petroleum)
Drug
Small Food
Supermarkets
Computer/Electronic
Computer Specialty
Office Supply
Consumer Electronics Video |
General Merchandise
Department
Discount
Warehouse Clubs
Hardline Retailers
Hardware
Home Centers
Other Retail and Service
Beauty Salons
Health and Nutrition
Camera
Jewelry
Sporting Goods
Etc. as required |
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