Food-Away-From-Home Index
 In 1964 GfK Audits & Surveys conducted the first national sample census of restaurants and other food-away-from-home establishments to provide manufacturers with marketing insights targeted to better understanding this multibillion-dollar industry. Since that time, we have provided many marketers with information on a broad range of product categories including:
- Beverages
- Food Products
- Paper and Plastic Goods
- Dishes and Glassware
- Cooking Equipment
- Cleaning Aids
- And more
For this program, trained GfK Audits & Surveys researchers personally visit a national probability sample of over 6,000 locations that offer prepared foods for on-premise or take-out consumption. Establishments are classified according to SIC codes and common industry definitions; each establishment is also identified by whether or not it is operated in conjunction with another type of business (i.e., hotel/motel, retail store, etc.).
In each qualifying outlet, an interview is conducted with the owner, chef or manager to determine the use of specific categories of food and supplies as well as the presence of specific categories of cooking equipment. Estimates of quantities used and numbers of meals served may also be recorded.
Answers to Your Questions
- What brands are being offered by types, packages and sizes?
- How many establishments are equipped to serve your products?
- What types of establishments are your best markets and where are they located?
- What is the potential volume for your products in restaurants and fast-food outlets?
See Both the Forest And the Trees
Information is reported by product category, outlet type and location so you can profit from understanding the “big picture” yet recognize and exploit the niche opportunities, as well.
Product Information Collected
- Product name
- Product category
- Package size
- Distribution and/or sales volume estimates
Types of Establishments Covered
- Fast Food Restaurants
- Mid-scale/ Casual or Family Dining Restaurants
- Upscale/ “White Tablecloth” Restaurants
- Coffee Shops
- Bars/ Taverns
- Traditional Convenience Stores
- Petroleum Convenience Stores
- Delicatessens
- Bodegas
- … plus other custom-defined groupings
Geographic Breakdown
- Total United States
- U.S. Census divisions or regions customized to your specifications
Deliverables
- Reports are delivered electronically in tabular and graphic formats.
- An Executive Summary and Report of Detailed Findings are provided
- A full analysis of results is prepared and presented, in person, to your management team by an experienced GfK A&S Account Executive
Reporting Examples
Coffee Equipment Availability by Selected Regions
Among Eating Establishments Selling Carbonated Soft Drinks
back to the top
|
